Campari Love Notes

  • Share:
campari
  • Client

    Brian Munro Limited

  • Brand

    Campari

  • Duration

    Three Weeks

Objective:  Create awareness for the Campari Global campaign theme: “A Taste of Things to come”

Strategy: Campari Nigeria fans were urged to compose a Love Note to a special person in their lives using the phrase “A Taste of Things to Come”, which was connected to the global campaign. The winner was rewarded with a weekend stay with their significant other at the prestigious Regency hotel in Lagos

Result: A total of 1007 additional page LIKES generated organically, a total reach of 57,986 on Facebook